Internet marketing and social media

15-16 May, 2012

 

This program inspires senior marketers and executives to design and implement successful internet marketing strategies for their organisations.

Dr Brent Coker, a leading expert on social media and internet marketing will share latest ideas and best practice to help your organisation gain competitive advantage and broader reach.

This dynamic and challenging collaborative learning environment will help you to:

• Analyse problems associated with internet integration and be capable of generating appropriate solutions
• Analyse and make sense of web statistics
• Understand the potential of social media to marketers and strategies to maximise the potential for your organisation
• Develop an SEO strategy to rise up the search engines rankings.
• Develop an effective online communications plan.
• Know what to ask IT to get the right data for tracking and measurement.
• Understand adwords and how to maximize effectiveness.
• Build a social media campaign.

Program Overview

The first full-day workshop covers internet marketing strategy and key elements for improving performance and measuring success. You will learn about ways to maximise search engine performance and communications techniques.

The second day covers social media marketing and how to build an effective social media campaign. Identifying opportunity, identifying channels and examining best practice will be features of this part of the program.

Who should attend?

This program is for managers with responsibilities for marketing and an interest in e-marketing and communications. Professionals with no marketing experience but who have general management responsibilities and an interest in communications, the measurement of media, how to analyse web statistics and the use of social media will also benefit from attendance.

Presenter

Dr Brent Coker is well-known for his research on Workplace Internet Leisure Browsing.

Time and Location

Day 1:
8.30am – 4.30pm Tuesday 15 May, 2012, Level 12, 198 Berkeley Street, Carlton

Day 2:
8.30 am – 4.30pm, Wednesday 16 May, 2012, Level 12, 198 Berkeley Street, Carlton

Fees

$2500 plus GST*

*When undertaken on an assessed basis as part of a Specialist Certificate, course fees are GST exempt.

To apply

Download our application form (pdf 92Kb)

Assessment and awards

All Open Programs may be taken on an assessed or non-assessed basis.

Those who wish to undertake this program on an assessed basis will be eligible for 6.25 credit points toward a Specialist Certificate in Strategic Marketing.

CPD

Australian Marketing Institute Certified Practising Marketer Program: this program constitutes 16 hours professional development.