The GSBE offers a range of marketing programs, and has particular strengths in the marketing management, communications and customer strategy fields. You will have the flexibility to tailor programs to meet your needs and interests, and the opportunity to learn from and interact with award-winning academic and teaching staff. Marketing programs at the GSBE equip graduates with the ability to think critically, communicate clearly, and use models, techniques, principles and data to solve business problems.

Careers in Marketing

Marketing studies are an ideal starting point for students seeking careers in the fields of advertising, business analysis, business strategy, communications and product and brand management. They are also a valuable complement to studies in other areas, such as accounting, finance, engineering, science or arts. The discipline of marketing offers vital skills and knowledge to underpin your career growth, and studying marketing will equip you to deliver the leadership, analysis, planning and decision-making required in your career.

Career opportunities include marketing management (local and international), and positions responsible for managing a range of marketing functions including products and brands, sales, advertising and promotion, retail, distribution, services, wholesaling, marketing research and management consulting. The nature of the marketing discipline means that it is essential in any industry, whether it be fast-moving consumer goods or mining and technology.